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About Us

Our mission

We are the parents who juggle work, life, and a calendar full of kid events. We are the Gen X and Millenial parents that are working hard to create a better future for our kids.

By Parents, For Parents:

We're not just techies; we're parents who've been there.

We believe that technology can remove the invisible load of parenting to free up time, reduce stress and allow us to be more present in the moments that matter.

We believe that as parents and caregivers, we deserve technology that supports, simplifies, and celebrates our incredible journey by freeing us from the mental clutter.

What we believe...

Yeah,

we are those parents

Vince, father of 3

Three kids, one birthday magician mishap (don't ask). As a co-parent of three, my gcal was more "suggestion" than scripture. From misplaced permission slips to soccer match mix-ups, I've seen it all.

Scheduling is not my forte and those struggles led me, a Silicon Valley vet, to build this for us, the busy parents. Because parenting isn't meant to be perfect, but we're here to make it easier.

Jess, single mother of 1

As a single mom balancing work, life, and all my little one's extracurricular activities, the vision of Those Kids struck a chord with me instantly. It's not just appealing; it's a genuine game-changer.

It's a passion project deeply rooted in my own experiences. It reshapes the parenting journey from a solo act, to a shared adventure, reminding us that we're never truly alone in this remarkable journey.

Ro, father of 3

Life as working parents of three (7, 10, and 12), juggling remote jobs, different schools, and a whirlwind of activities like horse riding, dance, basketball, gymnastics, appointments, school events, and rides – it's enough to make your head spin.

We've dreamt of an assistant who coordinates it all. That's where Those Kids comes in. It's not just about convenience; it's about sanity, it's about reclaiming those precious moments with our kids instead of drowning in logistics.

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